In the Project Reporting tab on the Project Detail page there are 3 report options, depending on whether the project is set up for email only or not:  Results by Lead Grade, Results by Landing Page, and Results by Email Template.  If the Project is set up as email only, you will only see Results by Email Template.  Otherwise, you will see Results by Lead Grade and Results by Landing Page.  

Results by Lead Grade

In the Results by Lead Grade you will see the results of the project organized by Lead Grade.  When you first arrive on the page you will need to click on the (1) Show Data button to expose the data in the table.  You can customize this report by (2) adding and removing columns, and you can also (3) export the data to Excel.  You can also sort any column by clicking on the column heading.  Click any underlined number to get more detail.

For example, clicking the numbers in the Customer Potential column will give you details about each specific lead that contributed to the total dollar amount for that row.

Results by Landing Page

In the Results by Landing Page report you will see the individual results of each landing page associated with this project.  You can (1) add and remove columns to customize your report, (2) export the data to Excel, and click on any underlined numbers for more details.

Results by Email Template

In the Results by Email Template section you will find results for all of the email templates associated with the project.  Totals for the project appear on the bottom line.  Just like the other reports, you can customize this report by adding and removing columns and you can also export the data to Excel.  Use this report to compare email templates, or track the results of a newsletter over time.