Webinars can generate a lot of leads the critical step is efficiently and quickly following up on the leads following the event as well as collect new leads from people registering to see the webinar on-demand.

A post webinar process would be used after an event to send out unique emails to each contact depending on if they were able to attend the webinar or if they registered but were not able to attend. The customers that attended are provided an additional offer. The customers that did not attend receive a link to the on demand webinar. Everyone is given the option to download the slides, a whitepaper, and get help from a local expert. The contacts that request assistance are immediately put in the hands of a sales person. If a contact registers to watch the on-demand webinar and they had never heard or registered for the live event they can be added to the process.