The Landing Page Wireframes are named so that you can determine what the purpose is of each page. The name is comprised of three parts to describe the type of lead created, the tactic being use and then the design element, i.e. images, columns, secondary offers etc. Below is a more detailed explanation and examples:

1. Naming Structure: Lead Type / Tactic Type / Other
   • Nurture Lead
   • Sales Lead
2. Lead Types
   • Offer
   • Webinar
   • Opt In
   • Opt Out
   • Talk to Sales
   • Survey
3. Other
   • Graphic
   • No Graphic
   • 3 col (ie 3 column or 2 column)
   • 2nd LP promo (i.e. 2nd Landing page Promotional offer)
   • 2nd TY promo (i.e. Secondary Thank you page promotion)
   • IPAD
4. Examples
   • Nurture Lead/Offer/Graphic
   • Nurture Lead/Webinar/3 Col/Graphic/2nd TY promo
   • Sales Lead/Talk to Sales/No Graphic
   • Sales Lead/Survey/IPAD

If you are having problems determining which template to use you can contact your project manager for help.