From the moment your email is sent you can start tracking the results in real time in the MRC.  There are two levels of reporting available: results by individual email template, and results by project.  The results by individual email template will allow you to take a close look at the metrics for a specific template, including the click data for each link.  You can see the overall results for that specific template, and you can also see results grouped by drop date and target list.  The results by project allows you to see the results of each email template within that project side by side.

Results by Individual Email Template

Look on the Email Summary Page to see results for a specific email template.  Here, you will find the overall metrics for this template.  You can customize this report by (1) adding or removing columns, and you can also (2) Export the results to Excel.  To get more detail, click on the carrot to the left of the row.

After you have expanded the details, you can see the (3) results grouped by individual drop and target list. If you have more than one Target list the results will be broken down by list in the (4) Results by Target List section.

Scrolling further down the Email Summary Page you will find Results by Link URL.  This contains click data of all the links within the email template.  If you click on the underlined numbers in the Total and Unique Clicks column you will get names and details about the people who clicked on that particular link. Further details about each individual contact are available if you click on the magnifying glass to the left of the contact.  The entire history of each contact is tracked in LeadCentral.  So, on the Contact Detail Page you can see which emails a specific contact has received and opened, what they clicked on, and what tactics they have responded to across all Campaigns in LeadCentral.

Results by Project

From the Project Detail Page, click on the Project Reporting tab.

Here, you will find results for all of the email templates associated with the project.  Totals for the project appear on the bottom line.  Just like the Results by Email Template, you can customize this report by adding and removing columns and you can also export the data to Excel.  Use this report to compare email templates, or track the results of a newsletter over time.