Each marketing playbook provides you with basic, step-by-step instructions to perform the basic marketing tactics available in LeadCentral. The steps in each playbook are organized to give you a road map to successfully complete each of these tactics.
Tradeshows are a great source of qualified leads. This playbook describes how to import and refine a list of qualified leads, create an email to the list of prospects, and inform you sales team of the assigned leads.
Offering additional information via your website is a smart way to identify interested prospects. Each person who requests an offer can be added to your contact database so you can convert them into qualified leads through a nurture program. This playbook describes adding a LeadCentral landing page to your website to capture visitor contact information.
Sending out a email to a focused list of contacts is a great way to inform them of new products or capabilities. This Playbook takes you through the steps needed to create a focused target list, design your email template based on a pre-designed wireframe, and distribute your email.
Newsletters are an effective way to make regular contact with prospects via a series of informational emails. This playbook is very similar to the Product Alert Playbook, with additional information about the unique design aspects of a newsletter.
Educational webinars are a great tool to build customer interest. The challenge is how to turn that interest into qualified leads. This playbook shows how to build an automated post-event nurture program. It describes how to create a contact list of attendees and follow up with them via emails targeted to their interests.
Automation is useful tool when you want to target a select set of contacts for a short term marketing campaign. For example you can send a series of emails inviting the customer to an event. This Playbook takes you through the steps needed to create a focused target list, design your email template based on a pre-designed wireframe, and distribute your emails.